Introducing the New Arbolus

For years, we were an expert network. A small team with one idea: expert knowledge should be easier to find and easier to trust.

Since then, we've grown into a global company built on over one million data points across thousands of companies, backed by a growing, global community of 200,000 experts who live inside the technology that matters.

Somewhere along the way, we stopped being just an expert network:

• For our clients, we became a data business, built for the moments before they invest, advise, or commit. 

• For our experts, we became a platform where their knowledge is visible and valued.

Our product caught up to that a while ago, but our brand hadn't, so we took the time to change that.

Why now

Private equity and consulting firms are under more pressure than ever to move fast. AI is raising the bar for everyone, and the edge, increasingly, comes from real, trustworthy data.

While that shift was happening around us, we were quietly building exactly what it needed: a growing database of attributable customer reviews, a global community of experts who use and live inside B2B technology, and the infrastructure to capture insight at scale.

The rules of sharing knowledge have also changed. In other industries, sharing what you know publicly comes with visibility and upside attached. We never wanted Arbolus to be a one-time interaction, the kind of typical expert network where you share your knowledge once and move on. We wanted experts to be recognised contributors: your name on your insight, and real earning potential behind it.

"We'd completely outgrown our beginnings. This rebrand isn't a new logo and some new colours. It's proof of the work we've all done together."

— Sam Glasswell, CEO & Co-founder

The thinking behind the logo

We wanted a mark that didn't invent a story, only reflected the one that's already true. The symbol is drawn from roots, because in data intelligence, what matters most is what lies beneath the surface. It's also a network of connections, a visual for exactly how Arbolus turns hidden data into something visible and useful.

It's a small mark, but the whole idea of the company fits inside it.

"The symbol isn't only about what we've become. It's a bar we're setting for ourselves, in the product, in the data, in every interaction with clients and experts."

— Will Leeming, Co-founder & CEO

Where we're headed

With this identity behind us, the goal is for the market to associate Arbolus with best-in-class B2B customer insight. A brand that opens doors before we're even in the room.

Same platform, same community, same mission to make human knowledge digital. Now with a brand built to match what we've become.

We're proud of where we're going, and glad we're building it together. Welcome to the new Arbolus!