Arbolus Journey

-

3 MINS READ

Arbolus Intelligence: The front door to Private Markets data

written by

Sam Glasswell and Will Leeming

published on

share

Private markets run on information. Yet the most valuable information about any company has never been written down. It lives in the heads of the people closest to it: the customers weighing whether to renew, the engineers building the product, the former executives who know why the strategy changed, and the industry leaders who have watched the market shift for a decade.

From calls to compounding data

Arbolus began in 2017 as an expert network, connecting investors and consultants with the people who knew the answers. Thousands of calls, millions of insights, and almost all of them disappeared the moment the call ended. Nothing compounded.


So we flipped the model. Today data sits at the core, products make it scalable, and services bring it to life. Our expert network did not go away. Calls are still at the heart of what we do, and the network has become the engine: 200,000 professionals whose first-hand experience feeds every insight we hold, and who are rewarded every time a client reads it.


That experience is the point. Human, not AI. No synthetic data, no scraped content, no model guessing. As the internet fills with machine-generated content, first-hand human experience is becoming the rarest signal there is.

Why customers first

Every deal thesis comes down to one question: do customers love this product enough to keep paying for it? Financials tell you what happened. Customers tell you what happens next.


So customers became our first data layer. The Arbolus Customer Library now holds over a million data points: NPS, renewal intent, the alternatives customers considered, and attributable reviews from the people using the product.

Introducing Arbolus Intelligence

Today we are opening the doors. Arbolus Intelligence is a free, public portal into the Customer Library, and the new front door to Arbolus. Explore companies across 17 categories, from AI tools to ERP, and sign up to unlock the full library.


It is built for investors pressure-testing a thesis, consultants reading a market, strategy teams tracking where they win and lose, software buyers who want the honest view, and experts who want their knowledge recognised and rewarded.

The human intelligence layer for private markets

Public markets have Bloomberg terminals and quarterly filings. Private markets still run on decks, gut feel and a handful of phone calls. Customers are where we started, not where we stop. We are building the human intelligence layer for private markets. Today our clients use Arbolus directly inside Claude: pulling customer evidence into IC memos, screening experts and processing their calls, all through the Arbolus MCP.

The best intelligence still comes from human experience. Explore it at intelligence.arbolus.com

1M+

Reviews

Start making confident decisions today

1M+

reviews

Start making confident decisions today

1M+

reviews

Start making confident decisions today