CORPORATE M&A & STRATEGY
Validate a target or a market entry on what customers actually do, not on what the seller says.
ORIGINATION
M&A
Find the targets customers are choosing
Screen a sector by what its customers say, not by who is advertising a sale. Spot the companies winning renewals and share before a banker calls.
A pipeline ranked by customer evidence.
Compare sentiment, renewal intent and share of wallet across every company in a sector
Flag targets with rising advocacy and pricing power before they come to market
Build the long list in hours, from the Library, not from weeks of desk research
PRODUCT & SERVICES
GO / NO_GO
M&A
A customer read on fit before you commit a deal team
Test strategic fit and the seller’s story on first-hand customer evidence, before corporate development time and advisor fees go in.
Get five expert Canopy answers on the target and its market in one go / no-go read
Check whether the target’s customers would stay under new ownership
Walk away from the wrong deals in days, not after the data room opens
Products & services
CUSTOMER DILIGENCE
M&A
Test synergy and retention assumptions with the target’s own customers
Validate the model’s assumptions on churn, cross-sell and pricing with the people who buy from the target, not with the seller’s deck.
Every sinergy assumption, checked at the source
Hear from current, churned and competitor customers on why they chose, stayed or left
Pressure-test cross-sell and pricing uplift with the buyers who would have to accept it
Take sourced customer evidence to the board, every quote tagged by role and segment
PRODUCT & SERVICES
COMPETITIVE BENCHMARKING
STRATEGY
See why customers choose you, or a competitor
Benchmark your product against the competitive set on what customers actually experience: satisfaction, switching triggers and willingness to pay.
Your market position, through the customer’s eyes.
Compare NPS, renewal intent and pricing power against named competitors
Find the switching triggers that win and lose accounts in your category
Track how your position moves over time, not once a year
PRODUCT & SERVICES
CUSTOMER UNDERSTANDING
STRATEGY
What customers want, before you enter a market or build a product
Ground a market entry, product bet or go-to-market change in first-hand customer evidence, gathered in days.
Customer evidence before the investment, not after.
Interview buyers and users across segments and regions at scale with Canopy and AI interviews
Size unmet needs and willingness to pay before committing budget
Give the strategy team one source of customer truth, usable inside Claude via MCP
Products & services
